The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Useful guidance and inspiration for choosing and caring for flowers.
A photograph of a polar bear resting among pink fireweed received the top distinction in a nature photography competition. The image brings floral colour and Arctic wildlife together in an unusual scene.
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British gardener Tony Kennington reportedly saw his agave flower after caring for it for 25 years. The unusual bloom illustrates patience, plant life cycles…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.