The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Strategy, operations, finance and sustainable management for florists.
Business & Management / Florists & Stories
A practical method for calculating contribution margin from net revenue and the variable costs attributable to an order. Monetary figures are illustrative; check local tax treatment, overheads and accounting assumptions before making commercial decisions.
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Business & Management / Florists & Stories
There is no universal commercial markup that is "correct" for all florists. A multiplier like ×2, ×3, or ×3.5 can work in one florist…
Business & Management / Software & Digitalisation
A practical comparison of spreadsheets and dedicated flower-shop software. Product functions, packages and availability reflect the dated source review and must be checked against…
Business & Management / Software & Digitalisation
A practical checklist for comparing flower-shop software: orders, production, delivery, subscriptions and the current scope of ProFlorist. Verify every feature in the version and…
Business & Management / Education & Floral Design
Romania offers a growing range of floristry courses, workshops and masterclasses, yet the route from beginner training to recognised professional practice remains fragmented. This…
Clients mainly see the flowers at an event, while florists deliver a complete project – from concept and materials to logistics, installation and removal.…
Business & Management / Florists & Stories
An interview with Oana Dumitrache of Florăria Adelle in Călărași about creative practice, business, competitions and professional legacy. Biographical and award-related statements remain attributed…
Business & Management / Events & Community / Florists & Stories / Marketing & Sales / Supply & Flower Industry
Archive note: this meeting took place in Bucharest on 3 July 2026. The article records the topics and partners announced at the time; it…
This continuation of the AADF discussion looks beyond polished bouquets and social-media images to the workload behind Romanian floristry. It considers professional development, exhaustion,…
Business & Management / Florists & Stories / Supply & Flower Industry
A Romania-focused discussion with the Association of Romanian Florist Entrepreneurs about professional standards, market structure and industry identity. Views and proposals are attributed to…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.