The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Sourcing, materials, growers and developments across the flower industry.
Education & Floral Design / Events & Community / Supply & Flower Industry
The Gateway to the Americas Cup has brought respected floral designers from different countries together for many years. This article introduces the competition and places Romanian florist Ioana Nechifor’s participation in its international context.
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Business & Management / Florists & Stories / Supply & Flower Industry
This article opens a three-part series on Romania’s floristry industry. Drawing on an in-depth conversation with AADF representatives, it explores the realities, tensions and…
Software & Digitalisation / Supply & Flower Industry
Artificial intelligence is beginning to influence the flower industry, from crop planning and distribution to wholesaling, florist operations and customer service. This article examines…
Florists & Stories / Flower Guides & Inspiration / Supply & Flower Industry
Are you looking for flowers that last? Cut flowers can instantly transform a room, an event, or a festive table, yet one of the…
A low-cost supermarket bunch is not directly comparable with a bespoke arrangement from a local florist. This article considers how sourcing, preparation, design, advice,…
Florists & Stories / Supply & Flower Industry
Archive note: the source invitation contains conflicting year references, including 2026 and 2027. This page documents its community aims, does not resolve the date…
Business & Management / Events & Community / Florists & Stories / Marketing & Sales / Supply & Flower Industry
Archive note: this meeting took place in Bucharest on 3 July 2026. The article records the topics and partners announced at the time; it…
Business & Management / Florists & Stories / Supply & Flower Industry
A Romania-focused discussion with the Association of Romanian Florist Entrepreneurs about professional standards, market structure and industry identity. Views and proposals are attributed to…
Business & Management / Supply & Flower Industry
Behind every flower you see in a flower shop is a complex road, invisible to most customers. From the root to the florist: understanding…
Education & Floral Design / Supply & Flower Industry
Madrid Blooms brings floral designers and industry professionals together to discuss floral architecture, education, branding and storytelling. This report presents the event and its…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.