The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Useful guidance and inspiration for choosing and caring for flowers.
Choose flowers to suit the person as well as the occasion. This guide explains the differences between a birthday, a name day and a wedding anniversary, with examples of concise, appropriate messages.
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A guide to comparing bouquets, flower boxes and baskets: check the format, option, accessories and price.
Florists & Stories / Flower Guides & Inspiration / Supply & Flower Industry
Are you looking for flowers that last? Cut flowers can instantly transform a room, an event, or a festive table, yet one of the…
Two types of gifts, different requirements. How to compare potted plants, bouquets, and preserved products without assumptions about care.
A practical comparison of common funeral-flower formats and the details to confirm before ordering. Customs, venue rules and family preferences vary, so verify the…
Red, white, pink, or yellow? Use colours as a starting point and tailor your choice of flowers to the recipient, the context, and the…
A seasonal photograph does not guarantee availability. Before ordering, check the actual composition, colours and possible substitutions for spring, autumn or festive bouquets.
Business & Management / Florists & Stories / Flower Guides & Inspiration
An introduction to cyclamen for winter displays, with general care and presentation ideas. Requirements vary by species, cultivar and growing conditions, so use the…
Business & Management / Flower Guides & Inspiration
This story recounts unusual requests described by a florist at The Flower Station, including overnight orders, oversized bouquets and reconciliation flowers. The anecdotes belong…
A giant Victoria amazonica leaf at Kew Gardens featured in a widely shared weight-bearing demonstration. The article explains the plant’s unusual structure and places…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.