The magazine for modern floristry
15 November 2026
The magazine for florists, flower businesses and people who love floristry
Today’s edition
Business & Management / Supply & Flower Industry
What we know about spring flower prices for 2027, with a worked cost example and practical steps for sourcing, pricing and order planning.
Panorama
Business & Management / Education & Floral Design / Supply & Flower Industry
Calculate productive hourly costs, owner labour and overhead, with worked examples in pounds for UK florists.
Business & Management / Florists & Stories
There is no universal commercial markup that is "correct" for all florists. A multiplier like ×2, ×3, or ×3.5 can work in one florist…
Business & Management / Florists & Stories
A practical method for calculating contribution margin from net revenue and the variable costs attributable to an order. Monetary figures are illustrative; check local…
When you order flowers online, the choice seems simple: you go to a website, choose a beautiful bouquet, pay, and wait for the surprise…
Main categories
Section
Business & Management / Supply & Flower Industry
What we know about spring flower prices for 2027, with a worked cost example and practical steps for sourcing, pricing and order planning.
Business & Management / Education & Floral Design / Supply & Flower Industry
Calculate productive hourly costs, owner labour and overhead, with worked examples in pounds for UK florists.
Business & Management / Florists & Stories
There is no universal commercial markup that is "correct" for all florists. A multiplier like ×2, ×3, or ×3.5 can work in one florist…
Section
Business & Management / Events & Community / Florists & Stories / Marketing & Sales / Supply & Flower Industry
Archive note: this meeting took place in Bucharest on 3 July 2026. The article records the topics and partners announced at the time; it…
Artificial intelligence is starting to change the way customers discover, choose and buy products, and florists are not outside of this transformation. In retail,…
The homepage of an online florist is the digital storefront that decides in seconds whether visitors become customers, which is why it must clearly…
Section
Business & Management / Software & Digitalisation
What you check in a flower shop program on phone and computer: orders, roles, photos, printing and the ProFlorist portal.
Business & Management / Software & Digitalisation
The difference between invoicing, management and florist management. How documents, stock, orders and production are linked in ProFlorist.
Business & Management / Software & Digitalisation
A practical comparison of spreadsheets and dedicated flower-shop software. Product functions, packages and availability reflect the dated source review and must be checked against…
Section
Business & Management / Supply & Flower Industry
What we know about spring flower prices for 2027, with a worked cost example and practical steps for sourcing, pricing and order planning.
Business & Management / Education & Floral Design / Supply & Flower Industry
Calculate productive hourly costs, owner labour and overhead, with worked examples in pounds for UK florists.
Florists & Stories / Flower Guides & Inspiration / Supply & Flower Industry
Are you looking for flowers that last? Cut flowers can instantly transform a room, an event, or a festive table, yet one of the…
ProFlorist, beyond the article
For customers
Discover local florists and bouquets with ProFlorist Client. Check availability for your area in the app.
For florists
Create your flower shop account with ProFlorist Business. Already have an account? Open the portal or download ProFlorist Florist for iPhone and Android.
ProFlorist Florist for iPhone and Android
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.