The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Professional events, initiatives and the floristry community.
A professional calendar of European floristry, horticulture, wedding and design events from autumn 2026 to early 2027, with planning notes, official links and a clearly qualified account of the announced FlowerX concept in Romania.
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Business & Management / Events & Community / Florists & Stories / Marketing & Sales / Supply & Flower Industry
Archive note: this meeting took place in Bucharest on 3 July 2026. The article records the topics and partners announced at the time; it…
Education & Floral Design / Events & Community / Supply & Flower Industry
The Gateway to the Americas Cup has brought respected floral designers from different countries together for many years. This article introduces the competition and…
Learn how to plan and manage profitable floral events, from contracts and planning to execution, to increase customer satisfaction and florist profits.
IFTF 2025 gathers in Vijfhuizen, the Netherlands, more than 300 exhibitors from the flower industry, presenting the latest varieties, technologies and flower trends. The…
Wedding trends for 2026 point towards personal concepts, camera-aware design and more considered use of flowers. This practical overview separates useful planning signals from…
A wedding guest reportedly took floral arrangements that the couple intended to donate and later reused them. The story is a reminder that reuse…
Education & Floral Design / Events & Community
An archive report on the 2025 floral-art competition in The Hague. Results and participant details are presented as reported by the competition organisers and…
Education & Floral Design / Events & Community
Taylor Swift and Travis Kelce announced their engagement on 26 August 2025 in photographs taken amid an elaborate floral setting. Florist Ashley Greer, who…
The original source recounts how Emily and Lorin Shirdon donated their wedding flowers to a nursing home in Texas. It reports that the gesture…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.