The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Professional learning, techniques and floral design.
Business & Management / Education & Floral Design
Romania offers a growing range of floristry courses, workshops and masterclasses, yet the route from beginner training to recognised professional practice remains fragmented. This review looks at what the current landscape offers and where…
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For many customers, florists in Bucharest’s Sector 4 represent a quick response to a simple yet heartfelt need: a beautiful bouquet, delivered on time,…
Education & Floral Design / Events & Community / Supply & Flower Industry
The Gateway to the Americas Cup has brought respected floral designers from different countries together for many years. This article introduces the competition and…
Business & Management / Education & Floral Design / Florists & Stories
If you want to learn how to sell larger bouquets in your flower shop, start by showing them consistently, not just having them on…
Education & Floral Design / Supply & Flower Industry
Madrid Blooms brings floral designers and industry professionals together to discuss floral architecture, education, branding and storytelling. This report presents the event and its…
Criticism is part of learning, professional assessment and business development in any creative field. In floristry, aesthetic choices, emotion and personal perception overlap, which…
Education & Floral Design / Florists & Stories
Paula Pryke became an influential voice in contemporary floral design. Her career offers practical lessons about developing a recognisable style, understanding the business behind…
Education & Floral Design / Events & Community
An archive report on the 2025 floral-art competition in The Hague. Results and participant details are presented as reported by the competition organisers and…
Education & Floral Design / Events & Community
Taylor Swift and Travis Kelce announced their engagement on 26 August 2025 in photographs taken amid an elaborate floral setting. Florist Ashley Greer, who…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.