The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Sourcing, materials, growers and developments across the flower industry.
Business & Management / Supply & Flower Industry
The global floristry industry is no longer defined by tradition, but by transformation. Market data, reports from major industry players and changing consumer behaviour point to one clear conclusion: the future of florists is…
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Business & Management / Supply & Flower Industry
Reliable purchasing and clear floral recipes can help a flower shop plan stock, measure wastage and understand product costs. The guide assumes no particular…
Business & Management / Supply & Flower Industry
In a world where the experience matters more than the product itself, the floral industry is undergoing a radical transformation. We are no longer…
Business & Management / Supply & Flower Industry
Discover the essential steps to creating a sustainable florist brand by adopting eco-friendly practices and communicating your environmental responsibility to your customers.
Business & Management / Supply & Flower Industry
Valentine's Day is not just a holiday. For the floral industry, it is an annual test of endurance, organisation and adaptation. It's the time…
Business & Management / Marketing & Sales / Supply & Flower Industry
Professional-looking product photographs can help florists present their work consistently. AI-assisted applications may reduce some editing work, but results, costs, rights, privacy terms and…
Gen Z and millennials are profoundly changing how we think about flowers for weddings and events. More young people are avoiding imported flowers and…
This article reports on discussions between Chinese manufacturers and Romanian floristry businesses about terracotta pots, frost-resistance technology and possible product customisation. Product performance, specifications,…
Business & Management / Supply & Flower Industry
This article explains the Romanian CAEN Rev. 3 classification in its Romanian context. It is not guidance on UK company classifications, and deadlines or…
Business & Management / Supply & Flower Industry
Royal FloraHolland is a Netherlands-based co-operative that connects flower and plant growers with professional buyers through wholesale auction and digital trading services.
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.