The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Strategy, operations, finance and sustainable management for florists.
Business & Management / Florists & Stories / Flower Guides & Inspiration
An introduction to cyclamen for winter displays, with general care and presentation ideas. Requirements vary by species, cultivar and growing conditions, so use the plant label and qualified local guidance for specific care or…
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Business & Management / Florists & Stories / Marketing & Sales
John Buskermolen of Waterdrinker discusses supply, differentiation, costs and structured growth. His answers are presented as attributed professional perspective, with commercial claims qualified for…
I talked with Marius Dosinescu about how you build an elite team, how you scale in peaks like Valentine's Day and March 1–8, how…
Business & Management / Supply & Flower Industry
Behind every flower you see in a flower shop is a complex road, invisible to most customers. From the root to the florist: understanding…
Business & Management / Marketing & Sales
A florist shop can be profitable, but the result comes from the business strategy behind it. Digital sales, marketing and cost control are important…
Business & Management / Florists & Stories / Marketing & Sales
A Romanian case study on using smaller occasions such as Saint George’s Day on 23 April for relevant customer communication. Adapt the idea to…
Business & Management / Marketing & Sales
December flower and gift demand clusters around local name days and Christmas. Florists can use personalisation, a strong in-shop experience and consistent communication, while…
Published floriculture forecasts differ substantially because they use different definitions, markets and methods. This guide uses one named 2026–2033 forecast as a reference point,…
Business & Management / Supply & Flower Industry
The global floristry industry is no longer defined by tradition, but by transformation. Market data, reports from major industry players and changing consumer behaviour…
Business & Management / Supply & Flower Industry
Reliable purchasing and clear floral recipes can help a flower shop plan stock, measure wastage and understand product costs. The guide assumes no particular…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.