The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Strategy, operations, finance and sustainable management for florists.
Business & Management / Supply & Flower Industry
Discover the essential steps to creating a sustainable florist brand by adopting eco-friendly practices and communicating your environmental responsibility to your customers.
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Business & Management / Florists & Stories
The floristry industry has long since moved beyond simple bouquets sold hastily on street corners. Today, floristry has evolved into a complex creative field…
Business & Management / Supply & Flower Industry
Valentine's Day is not just a holiday. For the floral industry, it is an annual test of endurance, organisation and adaptation. It's the time…
A practical overview of cost-based pricing, competitor research, seasonal planning and ongoing review. The aim is to protect margins while keeping prices clear and…
Business & Management / Florists & Stories
Recent reviews, authentic photographs, clear communication, freshness practices and confirmed delivery are stronger selection criteria than advertising alone.
Business & Management / Software & Digitalisation
Discover practical methods and modern technology for optimising flower delivery in small towns and rural areas, with approaches that can be adapted to local…
In floristry, the beauty of the product can easily deceive the entrepreneur's eye. A spectacular bouquet, sold at a good price, automatically looks like…
Business & Management / Florists & Stories
Becoming better known as a florist is not a guaranteed result of posting more often or copying current styles. A useful 2026 strategy connects…
Business & Management / Education & Floral Design / Florists & Stories
If you want to learn how to sell larger bouquets in your flower shop, start by showing them consistently, not just having them on…
Business & Management / Marketing & Sales / Supply & Flower Industry
Professional-looking product photographs can help florists present their work consistently. AI-assisted applications may reduce some editing work, but results, costs, rights, privacy terms and…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.