The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Strategy, operations, finance and sustainable management for florists.
For floral events, an event agreement and handover record provide clarity about dates, services, colours, payments, delivery and the condition of supplied products. Any template must still be adapted to the law of the…
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Business & Management / Flower Guides & Inspiration
This story recounts unusual requests described by a florist at The Flower Station, including overnight orders, oversized bouquets and reconciliation flowers. The anecdotes belong…
Business & Management / Supply & Flower Industry
This article examines reports about Romanian flower production and imports, using an Australian case study as editorial context. Market shares, production volumes and working…
Business & Management / Supply & Flower Industry
This article explains the Romanian CAEN Rev. 3 classification in its Romanian context. It is not guidance on UK company classifications, and deadlines or…
Florists worldwide aim to provide healthy, pest-free flowers with a long vase life. To achieve this, they employ IPM (Integrated Pest Management)—a strategy that…
Business & Management / Supply & Flower Industry
Royal FloraHolland is a Netherlands-based co-operative that connects flower and plant growers with professional buyers through wholesale auction and digital trading services.
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.