The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
People, studios and verified experiences from the floristry sector.
Education & Floral Design / Florists & Stories
Paula Pryke became an influential voice in contemporary floral design. Her career offers practical lessons about developing a recognisable style, understanding the business behind the work and adapting without losing creative identity.
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Business & Management / Florists & Stories
Becoming better known as a florist is not a guaranteed result of posting more often or copying current styles. A useful 2026 strategy connects…
Creative skill alone does not guarantee a sustainable flower business. This practical guide examines ten recurring problems – from weak pricing and stock planning…
Business & Management / Florists & Stories / Flower Guides & Inspiration
An introduction to cyclamen for winter displays, with general care and presentation ideas. Requirements vary by species, cultivar and growing conditions, so use the…
Amalia Ispas and her path to an urban signature in floral design When you listen to Amalia Ispas, you get the feeling that the…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.