The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
People, studios and verified experiences from the floristry sector.
Amalia Ispas and her path to an urban signature in floral design When you listen to Amalia Ispas, you get the feeling that the story writes itself. Born by the sea, in Constanța, and…
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Business & Management / Florists & Stories
Recent reviews, authentic photographs, clear communication, freshness practices and confirmed delivery are stronger selection criteria than advertising alone.
Choosing a florist in Bucharest seems simple at first glance: search online, choose a beautiful bouquet, pay and wait for delivery. In reality, when…
Business & Management / Education & Floral Design / Florists & Stories
If you want to learn how to sell larger bouquets in your flower shop, start by showing them consistently, not just having them on…
Business & Management / Florists & Stories
Flower storage involves controlling temperature, humidity and time outside the cold room. Many temperate cut flowers are commonly held at about 1–3°C, while tropical…
Business & Management / Florists & Stories / Marketing & Sales
John Buskermolen of Waterdrinker discusses supply, differentiation, costs and structured growth. His answers are presented as attributed professional perspective, with commercial claims qualified for…
Business & Management / Florists & Stories / Marketing & Sales
A Romanian case study on using smaller occasions such as Saint George’s Day on 23 April for relevant customer communication. Adapt the idea to…
A profile of Ionuț Cârjan, known as Flexyno, exploring the discipline, respect, apprenticeship and artistic vision that he says have shaped more than two…
Business & Management / Florists & Stories
Opening a flower shop takes more than a passion for flowers. This practical guide covers the business model, premises, suppliers, stock, marketing, staffing and…
Business & Management / Florists & Stories
The floristry industry has long since moved beyond simple bouquets sold hastily on street corners. Today, floristry has evolved into a complex creative field…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.