The magazine for modern floristry
1 October 2026
The magazine for florists, flower businesses and people who love floristry
Archive
Strategy, operations, finance and sustainable management for florists.
Business & Management / Florists & Stories
Local florists can shorten delivery routes within Bucharest Sector 6, but timing and fulfilment still depend on verified coverage, product availability and an accepted delivery slot. This guide explains what customers should check when…
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Business & Management / Florists & Stories
Florists in Bucharest Sector 5 offer more than just a place to buy flowers on your way to a visit. They provide local solutions…
Business & Management / Florists & Stories
A practical guide to choosing a local florist, confirming delivery and selecting bouquets or arrangements without assuming coverage, stock or same-day service.
Business & Management / Florists & Stories / Supply & Flower Industry
This article opens a three-part series on Romania’s floristry industry. Drawing on an in-depth conversation with AADF representatives, it explores the realities, tensions and…
Business & Management / Software & Digitalisation
A practical pricing method based on usable flower cost, greenery, consumables, direct labour, wastage and other order-specific costs. Figures are illustrative; validate local taxes,…
Business & Management / Software & Digitalisation
What you check in a flower shop program on phone and computer: orders, roles, photos, printing and the ProFlorist portal.
Business & Management / Software & Digitalisation
The difference between invoicing, management and florist management. How documents, stock, orders and production are linked in ProFlorist.
Business & Management / Florists & Stories / Marketing & Sales
John Buskermolen of Waterdrinker discusses supply, differentiation, costs and structured growth. His answers are presented as attributed professional perspective, with commercial claims qualified for…
I talked with Marius Dosinescu about how you build an elite team, how you scale in peaks like Valentine's Day and March 1–8, how…
Business & Management / Supply & Flower Industry
Behind every flower you see in a flower shop is a complex road, invisible to most customers. From the root to the florist: understanding…
ProFlorist Impact / Technology designed with resources in mind
ProFlorist helps florists work more responsibly.
Digital workflows can help flower shops reduce waste, use less paper and organise deliveries more efficiently.
Digital tools
Stock, recipes and availability can help florists plan how to use flowers they already have.
Local organisation
Delivery areas and coordination can help flower shops avoid unnecessary journeys.
Digital workflows
Orders, instructions and photographs in one digital workflow can reduce the need for printed copies.
Encouraged practice
We encourage packaging suited to the product, fewer unnecessary materials and reusable or recyclable options.
Development direction
We aim to develop tools for origin, suppliers, certifications, materials and waste records.
Development direction
We are exploring reusable packaging and container loops between suppliers and flower shops. These features are not yet available.
Less waste. Fewer kilometres. Smarter floristry.
ProFlorist Impact. Technology that can help flower shops reduce waste and work more efficiently.
Features depend on the plan, configuration and use. The benefits describe aims and possibilities, not measured or guaranteed environmental results. ProFlorist Impact is an initiative, not a certification.