Europe’s major floristry and wedding trade fairs: autumn 2026 to early 2027

Europe’s autumn 2026 and early 2027 calendar brings together floristry, wedding and event design, floral retail and related industries. It includes established fairs in the Netherlands, Germany, France, the United Kingdom, Belgium, Poland, Italy and Spain, alongside an announced Romanian project, FlowerX 2027. Dates and formats can change; check the organiser’s current page before booking travel.

For florists, floral designers and event organisers, these events are not only showcases. They can connect growers, importers, technology providers, logistics businesses, designers, retailers, hospitality operators and business advisers.

One useful planning theme is the increasing overlap between floristry, event design and business operations. It is an editorial interpretation of the programmes, not a measured forecast for the whole European market.

At a glance: European events to review

Dates	Event	City / country	Profile
26–27 August 2026	PLANTARIUM|GROEN-Direkt Autumn Fair	Hazerswoude/Boskoop, Netherlands	Plants, growers, wholesale and retail
2–3 September 2026	Four Oaks Trade Show	Cheshire, United Kingdom	Professional horticulture, growers and florists
13–15 September 2026	Bridal Week Harrogate	Harrogate, United Kingdom	Bridal fashion, retail and B2B
10–14 September 2026	Maison&Objet	Paris, France	Design, décor, hospitality and retail
15–17 September 2026	Salon du Végétal	Angers, France	B2B floriculture and horticulture
27–29 September 2026	Green Expo	Ghent, Belgium	Green industry B2B
30 September–2 October 2026	GrootGroenPlus	Zundert, Netherlands	Growers and plants
3–4 October 2026	L’Aquila Sposi Expo	L’Aquila, Italy	Weddings, suppliers and floral design
6–8 October 2026	Iberflora	Valencia, Spain	Flowers, plants, landscape and technology
10–11 October 2026	Brescia Sposi – Autumn Edition	Brescia, Italy	Weddings, floristry and event services
17–18 October 2026	Feria de Boda & Eventos	Valladolid, Spain	Wedding and event suppliers
17–18 and 24–25 October 2026	TuttoSposi	Naples, Italy	Weddings, bridal and floral design
3–5 November 2026	IFTF & Trade Fair Aalsmeer	Netherlands	International floriculture B2B
28–31 October 2026	International MICE & Wedding Forum – IMWF	Didim, Türkiye	Global B2B, destination weddings and MICE
14–18 January 2027	Maison&Objet	Paris, France	Design, décor and hospitality
January 2027	FlowerX 2027	Romania	Announced summit concept for floristry, floral design, weddings, events and business
26–29 January 2027	IPM Essen	Essen, Germany	Horticulture and floristry B2B
29 January–2 February 2027	Christmasworld	Frankfurt, Germany	Décor, floristry, retail and events
2–3 February 2027	PLANTARIUM|GROEN-Direkt Spring Fair	Netherlands	Plants, growers and wholesale
February 2027	Myplant & Garden	Milan, Italy	Floriculture, décor, landscape and technology

The calendar shows how specialised the European industry is: grower and plant fairs, flower-trade exhibitions, design events and consumer wedding shows serve different needs. Events that deliberately bring several of these fields together are less common. The source presents FlowerX 2027 as such a project, but its official site was not accessible during this editorial review, so the announced date, venue and programme require confirmation.

PLANTARIUM|GROEN-Direkt – 26–27 August 2026, Netherlands

Although held immediately before the calendar start of autumn, the PLANTARIUM|GROEN-Direkt Autumn Fair belongs in a professional retrospective and future planning file.

The 2026 edition took place on 26 and 27 August in Hazerswoude/Boskoop and was restricted to trade visitors. The organiser connects retailers and wholesalers with growers, while the adjacent GROEN-Direkt sample fair offers orderable plant lots. Its official site now advertises the Spring Fair on 2–3 February 2027.

It is especially relevant to florists that also sell plants, garden centres, importers and businesses developing an ornamental-plant range.

Four Oaks Trade Show – 2–3 September 2026, United Kingdom

Four Oaks is an established event in British commercial horticulture.

The 2026 edition was scheduled for 2 and 3 September in Cheshire. The organiser presents the show as a trade event for commercial horticulture, with visitors including growers, garden centres, wholesalers, landscape professionals, retailers and florists. Its website has since moved on to the 2027 edition, so historical figures should not be mistaken for a current promise.

A florist focused only on cut flowers may rank it below specialist flower fairs, while businesses combining flowers, plants, décor and retail may find it more relevant.

GREEN IS LIFE & FLOWER EXPO POLAND – 3–5 September 2026, Warsaw

Eastern Europe already hosts a significant horticulture and floristry event: GREEN IS LIFE & FLOWER EXPO POLAND, listed for 3–5 September 2026 at EXPO XXI in Warsaw.

The exhibition serves producers and buyers in ornamental horticulture and includes cut flowers and floristry. Professional calendars place it among the sector’s September events; participants should confirm the current format with the organiser.

For Central and Eastern European companies, geographical proximity may make it more practical than some western European events.

Maison&Objet – 10–14 September 2026 and 14–18 January 2027, Paris

Maison&Objet is not a floristry fair in the conventional sense, but it can be valuable for floral and event designers.

The source lists editions for 10–14 September 2026 and 14–18 January 2027 at Paris Nord Villepinte. The professional event covers design, décor, retail, hospitality and lifestyle. Confirm admission conditions and the current programme on the official site.

Why might a florist attend?

Floral design develops alongside interiors, fashion, textiles, furniture, colour, lighting and hospitality rather than in isolation.

For premium weddings, corporate décor and floral installations, the show can provide visual research for a forthcoming season, provided inspiration is adapted rather than copied.

Salon du Végétal – 15–17 September 2026, Angers

Salon du Végétal, a major French plant-industry event, took place on 15, 16 and 17 September 2026 at Parc des Expositions in Angers.

It is a professional event. The organiser’s official page stated 300 exhibitors, 8,000 visitors and 60 expert sessions. Those are organiser-published event figures, not independently audited numbers, and the page’s exhibitor count differs from the earlier 280 stated in the Romanian source.

The show is relevant to professionals who want to understand production, varieties, sourcing, environmental transition and market developments further up the supply chain.

Green Expo – 27–29 September 2026, Ghent

From 27 to 29 September 2026, Flanders Expo in Ghent hosted Green Expo, a professional exhibition for private and public green sectors.

The source reports an organiser estimate of more than 10,000 professionals, from contractors and landscape architects to retailers and green-sector specialists. Treat it as an organiser projection unless a verified post-event total is available.

For floristry this is a complementary event, of greater interest to companies working with plants, landscaping, hospitality and large-scale planting projects.

October 2026: the wedding-show season gathers pace

If September concentrates on horticulture and growers, October changes the emphasis.

It is a month in which numerous European wedding fairs are scheduled.

The source cites an EventsEye database estimate of approximately 140 European wedding, party and ceremony events across 2026–2027. Because listings change and the database is a third-party directory, verify individual events with their organisers.

Not every fair justifies international travel for a florist. The most useful choices are likely to have a strong relevant audience, an important supplier network or access to a market the business genuinely intends to serve.

The National Wedding Show – Birmingham, London and Manchester

The source lists three autumn 2026 editions of The National Wedding Show in the United Kingdom:

Birmingham NEC – 3–4 October
London ExCeL – 17–18 October
Manchester Central – 24–25 October

It also cites the organiser’s claim that the portfolio attracts more than 40,000 visitors a year, with exhibitors including bridal boutiques, florists, photographers, cake designers and event suppliers. This is an organiser-published portfolio figure, not a guaranteed attendance for one show.

These events are primarily consumer-facing, but a florist or planner can use them for structured market observation:

what couples ask for, how services and packages are presented, how stands are designed, how flowers are positioned and how the wedding-retail experience is changing.

Brussels, Lille, Perpignan, Italy and Germany: a broad wedding market

The source also lists events in Brussels, Lille and numerous cities in Italy, Germany, Austria, Spain and France, including Munich, Cologne, Bologna, Trento, Valencia and Valladolid. Regional shows vary greatly in scale and audience, so the commercial value depends on the intended market.

Salon du Mariage de Perpignan, for example, was listed for 17–18 October 2026. The source reports about 2,300 visitors to a previous edition and says the organiser planned to present bridal directions for 2027. Both points require confirmation in the organiser’s own current material.

Such fairs can be useful to local suppliers seeking direct contact with couples, but their model differs from a professional summit or sourcing exhibition.

November: the flower trade converges on the Netherlands

For flower-industry professionals, 3–5 November 2026 is a particularly concentrated period in the European calendar.

Two major international floriculture events are scheduled across the same three days.

IFTF 2026 – 3–5 November, Vijfhuizen

The International Floriculture Trade Fair is scheduled at Expo Greater Amsterdam in Vijfhuizen.

Access is intended for trade visitors, including growers, buyers and businesses supplying products and services to floriculture.

The official material presents an international exhibitor base spanning the Netherlands and major production markets in Africa and the Americas.

For importers, wholesalers and professional buyers, its central value is sourcing and international commercial relationships. The organiser’s current page confirms opening dates of 3–5 November 2026.

Trade Fair Aalsmeer – 3–5 November 2026

Trade Fair Aalsmeer, organised by Royal FloraHolland, is listed for the same period.

The source states that more than 600 exhibitors were registered across approximately 30,000 square metres. These figures should be confirmed on Royal FloraHolland’s current event page, which was not retrievable during this review.

The intended audience includes professional flower and plant buyers, exporters, wholesalers, retailers, garden centres, florists, floral designers, growers and suppliers across the chain.

Because the dates coincide, a Netherlands trip may make it possible to visit IFTF and Trade Fair Aalsmeer, subject to registration, opening hours and travel time.

January 2027: the announced FlowerX chapter in Romania

In a calendar traditionally led by the Netherlands, Germany, France, Italy and the United Kingdom, the source presents FlowerX as a Romanian contribution in January 2027.

Review of the announced FlowerX 2026 edition

The source says earlier editions developed by Flowers Market Holland built a community around florists, floral designers, growers, importers and professional partners. The linked retrospective returned 404 during review, so this history is attributed to the source and has not been independently confirmed here.

For 2027, the source describes a significantly expanded concept.

FlowerX 2027: an announced summit around floral and event businesses

According to the concept reproduced in the source, FlowerX 2027 was announced for Romania in January as an international floristry and floral-design summit serving not only florists but the wider ecosystem around flowers, weddings and events.

The stated ambition is to develop a European reference event and give Romania a more visible role in international floristry and event design. This is an organiser ambition, not an achieved outcome.

The proposed difference from a conventional trade fair is its format.

The source says FlowerX aims to connect professional education, floral design, business, exhibition, technology and networking. Because the official site was inaccessible at review time, prospective participants should wait for a verifiable organiser page before making bookings.

Who could the FlowerX concept address?

The potential industries connected directly or indirectly with a floral and event ecosystem are broad:

• florist shops;
• floral designers;
• freelance florists;
• wedding planners;
• event planners and agencies;
• event designers;
• flower and plant growers;
• flower importers and wholesalers;
• warehouses and distributors;
• floral-accessory manufacturers;
• packaging and paper suppliers;
• vase, ceramic and container manufacturers;
• event-furniture suppliers;
• event-hire companies;
• lighting, sound, audiovisual and stage suppliers;
• event-structure builders and suppliers;
• logistics and transport companies;
• cold-chain and refrigeration providers;
• florist and event-management software providers;
• e-commerce services and marketplaces;
• CRM, ERP, point-of-sale and payment systems;
• AI and automation providers;
• digital marketing, social media and content production;
• banks and SME financial services;
• leasing and financial-technology providers;
• vehicle suppliers and commercial mobility services;
• hotels and resorts;
• wedding and event venues;
• restaurants and hospitality businesses;
• caterers;
• bridal and fashion businesses;
• photographers and film-makers;
• stationery, invitation and printing suppliers;
• gift and luxury-goods businesses;
• architects and interior designers;
• retail designers and visual merchandisers;
• recycling and reusable-packaging providers;
• floristry educators, schools and academies;
• trade media and specialist publications.

This is a useful map of the contemporary floral ecosystem, although it does not confirm that every listed sector will attend FlowerX.

Flowers may be the central product, but a much wider economy supports their production, sale and use at events.

International masterclasses and practical business knowledge

The source presents education as one of the intended pillars of FlowerX 2027.

A professional floristry summit can go beyond demonstrations of attractive arrangements.

Florists also need reliable information about pricing, profitability, waste management, sourcing, marketing, customer experience, automation, AI, event contracts and responsible growth.

Potential programme themes described in the source include:

Floral Design & Luxury Events – technique, large installations, design directions and international practice.

Wedding Business – scoping, pricing, selling and delivering financially viable weddings.

Floral Retail – the future of physical shops, customer experience and retail models.

Marketing & Social Media – platforms, advertising and building a recognisable floral brand.

AI & Technology – responsible uses of tools to reduce administration and support sales processes.

E-commerce – online shops, automation and conversion.

Finance – cash flow, leasing, credit and investment.

Cold Chain & Logistics – reducing losses and preserving flower quality.

Hospitality – recurring work with hotels and restaurants.

Corporate Events – entering and serving the B2B market.

Sustainability – specific approaches to reusable packaging, transport, sourcing and waste reduction.

Business Growth – developing from an individual practitioner into an employer or scalable company without assuming that scale suits every business.

If delivered, this combination could distinguish the event from exhibitions focused only on products. At present it should be read as an announced concept rather than a confirmed programme.

IPM Essen – 26–29 January 2027

Later in January, the international horticulture industry meets in Germany.

IPM Essen 2027 is scheduled for 26–29 January and is one of the world’s major professional horticulture events.

The source cites previous-edition figures of approximately 1,476 exhibitors from more than 40 countries and 39,135 participants from 111 countries. These are reported historical figures and should be checked against the organiser’s final report.

For florists interested in sourcing, varieties, production, technology and the European supply chain, IPM can be an important annual event.

Christmasworld – 29 January–2 February 2027, Frankfurt

Christmasworld Frankfurt can be relevant to florist shops despite a name that suggests a single season.

The 2027 edition is scheduled for 29 January–2 February.

The exhibition includes an area described as Florists’ Requisites & Garden Decoration, alongside seasonal decoration, visual merchandising, lighting, party goods and event decoration.

The source says the visitor profile includes florists, wholesalers, garden centres, retailers, hotels, restaurants, caterers and event agencies. It reports 664 exhibitors and more than 35,000 visitors for 2026, 69% international; these are organiser figures and not a forecast for 2027.

For a physical florist shop, relevant research areas include:

visual merchandising, accessories, seasonal collections, Christmas, Easter, gift retail and event décor.

PLANTARIUM|GROEN-Direkt Spring Fair – 2–3 February 2027

The Dutch event returns on 2 and 3 February 2027, dates confirmed on its official site during review.

It is a sourcing point for professionals working with plants, retail and distribution and may fit an early-spring European purchasing calendar.

Myplant & Garden 2027 – Milan

Myplant & Garden is a European event worth monitoring for florists and floral designers.

The organiser groups the fair into nine broad sectors, including nurseries, cut flowers, decoration, landscape architecture, technology, pots and services, and describes it as a leading Italian professional horticulture, garden and landscape exhibition.

Its floral-design content has previously included workshops, installations, colour directions, demonstrations and wedding-flower presentations.

The source records conflicting public dates for February 2027: 24–26 February on one practical-information page and 17–19 February in a June 2026 announcement. The current homepage available during review did not resolve that conflict. Confirm the final dates directly before buying travel.

What the calendar suggests about the industry

Viewed together, these events suggest a more connected professional landscape.

Floriculture does not operate in isolation.

Growers use technology and logistics.

Wholesalers rely on data, automation and international relationships.

Florist shops need marketing, e-commerce and management.

Floral designers need technique, materials, suppliers and inspiration.

Wedding planners work with florists, decorators, venues, caterers, lighting and production.

Hotels and restaurants need dependable floral suppliers.

All of these businesses also require finance, technology, transport and skilled people.

A plausible direction is therefore the development of professional platforms connecting several parts of the ecosystem, alongside specialist fairs. Whether any individual event achieves that aim must be judged from its confirmed programme and results.

FlowerX and a possible role for Romania

The Netherlands remains a major flower-trading hub, Germany hosts large events such as IPM, Paris is influential in design and Milan connects style, décor and the green industry.

Romania could occupy a different regional position.

The source proposes it as a meeting point for floristry, weddings, events and business in Central and Eastern Europe, potentially accessible to western European, Balkan and regional professionals. This is a strategic proposition, not an established market fact.

That is the stated ambition for FlowerX 2027.

Not simply a place to see flowers.

Not simply a consumer wedding fair.

Not simply a supplier exhibition.

The proposed format is a summit for people building businesses around flowers and events.

If organisers confirm the programme and deliver its international ambition, European professionals may add Romania to their planning alongside Amsterdam, Essen, Paris, Milan and London.

Bucharest is the city proposed in the source, but the reviewed official channels did not provide an accessible confirmation.

FlowerX 2027 – announced for Romania, January 2027
Floral Design. Wedding. Events. Business. Technology. Verify the date, venue, organiser identity and booking terms on an accessible official channel before committing funds.